1. High Quality Content – High quality content is what drives
people to go to a website for information. Readers want something that
is helpful, something that they can learn from. So, when you produce
content for your site, be sure that you are writing about something in
which you have a lot experience.
2. Keywords – Keywords
should be used throughout your web content. These are words that you
think people will use to look for the type of information that you
providing. This is to help search engines find your website when these
keywords are used by people doing their searches. There are various
techniques in effective search engine optimization, so spend a little
extra time researching on the best approaches.
3. Responsive Design
– Creating a responsive design means adapting to the screen size of any
device the visitor or reader is browsing with. Responsive design
improves viewing experience for readers by provides optimal layout, as
the design elements are the same and compatible with the standard design
while there is no need to zoom in and zoom in or scroll too much just
to search for what you need.
Google recommends
responsive design as best way to configure your website design because
it is easier for the visitors and there will no need for zoom in and
zoom out on other mobile phones. If you doubt, Try it now if you are
reading this article on a desktop browser – resize the browser size and
see how the content reduces itself to fit your browser size. The images,
header and content column will lessen or decrease to fit the screen
size, the sidebar will be moved under the content as the layout
changes/switches from two columns to one column. The layout switches
depending on the screen size you are viewing my site on and it works
equally well on any device. If you want to view how your site looks on
mobile devices, visit [url]Google mobile-friendly test site.[/url]https://www.google.com/webmasters/tools/mobile-friendly/
4. Navigation Menu
– The design of your website should be pleasing to the eye. When you
walk into a large department store for the first time, you go to a
directory in order to find the location of the department that you want
to go to. In a website, the directory is your navigation menu. Each menu
item should be a link to the respective page for that information. Your
menu buttons should be labeled clearly so your visitors will know
exactly where to go for information.
5. Pages – Do not
make your pages too cluttered with images. You should aim for a fast
page load because no one wants to wait around for a page to load. Unless
you are displaying a photo gallery, avoid putting in a lot images. For
the images that you are using, optimized them for the web to keep the
file sizes down. If you page loads too slowly, you risk losing your
visitor, even though your web page may have good content.
6. Contact Us
– Make sure you have a page devoted to contact information. This page
should have the name of your company, your address, phone number and
email address. You should also consider developing a form where your
visitor can fill in to describe the information that he is looking for.
When you get emails requesting information, answer them promptly. This
visitor has good potential to be converted to a sale.
7. Good Layout
– If you have a lot of text, be sure that you have a good layout for
it. Divide long blocks of text into shorter paragraphs to make reading
easier. Use a font size that is comfortable to the eye. This will
improve the reading experience of your visitors.
Good
web design will encourage your visitors to come back again. So, spend
some time to make your website relevant and attractive, and watch your
website traffic increase day by day.
culled from Nairaland.
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